The local hip-hop duo, Buck-N-Nice, are back and have been teasing us with pieces off their upcoming sophomore album EMAG since the beginning of the year.
They recently dropped a video for the first single, “Care Less,” off of the album. They hosted a video release party a few weeks back at Bar Robo, which also featured a performance from another rising hip hop group in Ottawa called Tapas. The video is simple, no gimmicks, and really lets the words shine through. That being said, the video is far from boring. I can’t help but feel that Buck-N-Nice are interrogating the viewer as the light bulb hanging from the ceiling in the small room swings back an forth. I can’t really tell who is the good cop and who is the bad cop—or maybe they’re both here to verbally rough you up.
The entire piece has a certain underground edge to it. The small room could be in someone’s cellar or damp shed in the woods. The setting creates this sense of isolation and voyeurism all at once. The song also clocks in closer to a punk song at under three minutes than the prototypical hip-hop track.
Director Patrick Lozinski did a really good job with the whole video. I especially love how epic DJ So Nice looks at the end standing over his decks scratching out the final piece of the track.
Check out the video below and keep your eyes peeled for more content from Buck-N-Nice over the coming months leading up to the release of EMAG.