Ottawa-based singer-songwriter has released a creative new video for the title track “Avalanche” off of his upcoming EP, the follow-up to 2014’s Someday, The Moon Will Be Gold due out August 21. The video was directed by Philip Sportel and produced by Matt Power for Mad Ruk Entertainment, and the concept is something a lot of us music fans will love.
Starting with Wilco’s Yankee Hotel Foxtrot, Mattson re-creates 35 album covers that influenced him over the years. The song itself indicates a new direction for him, straying somewhat from his folk music roots and pursuing a more upbeat and pop sound. Mattson is no stranger to internet stardom, as his video for 2012’s Water Falls garnered nearly 270,000 views on YouTube. Posted only a few days ago, Avalanche’s YouTube count has already surpasses 70,ooo views and has the video has been featured on NPR
Can you name all the albums? Check out the new video below and purchase the track on iTunes here.